"The scene: A college classroom at the University of Michigan-Dearborn.
The subject: Writing the newspaper column.
The question: "Can any of you name a columnist you read -- in a newspaper or magazine or online -- on a regular basis?"
In response: Dead silence.
Slowly, one hand rises. A sports columnist is mentioned.
Nobody else in the room hints at any recognition of the sports columnist's name: Anyone? "
"My generation grew up watching MTV. We are used to short spurts of words, lots of images...We're used to immediate gratification."
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